The order have been trying to get humans to evolve into intelligent creatures, but it seems like their biggest obsession is with personal wealth and fame. The order hate award shows because they do not believe that people who work in entertainment should be awarded for it. This is not something that fosters human intelligence, but there is no question that it is a necessary evil.
Award shows are the most pathetic display of worship towards people who don’t generally care about the people who love them so much. The world was not built by Hollywood, but now there is no way to deny the usefulness of the entertainment industry. The point is that the award shows are not something that the order considers to be useful in any way, but they allow them to happen because the masses love them.